FS Cycles
Branding & Website Design

About the project

FS Cycles is a father and son bike workshop based in Porirua, Wellington. The shop maintains, repairs and upgrades bikes, specialising in downhill and cross country bikes and BMX. They also sell upgrades, accessories and a limited number of bike brands.

Their intention is to cater for the mid to higher end of the market offering outstanding support and personalised service to their audience.

Project Goals

• Design a visual branding that reflects Quality, Fun, Family
• To design a classy and relatable logo to represent the company
• Create a consistent and professional branding guideline for the business
• To design a professional website that positions the brand on the market