Branding & Website Design Blog
Useful and valuable articles to help you improve your designs and grow your business
Why Your Website and Social Media Need to Work Together
Many women in business have strong social media followings but aren’t seeing the same results on their website. Often the missing link is a strategic, up-to-date website that’s working hand-in-hand with their content.
SEO Basics for Women in Business: How to Get Found Online
SEO doesn’t have to be intimidating, with a little strategy and consistency, you can boost your visibility and attract the right people to your website.
Why you & your business need a Website Care Plan (and what’s included)
Keep your website secure, fast, and hassle-free with a website care plan. Learn why your business needs one and what’s included—hosting, updates, security, backups, and more.
Why Women in Business Need to Take Their Online Presence Seriously
Discover why women entrepreneurs need a strong digital presence and how to optimize their website, branding, and visibility to attract the right clients.
DIY vs. Professional Web Design: When and why to invest
A website is an investment in your brand’s future. By weighing your options and understanding the benefits and drawbacks of each approach, you can make the best choice to support your brand’s growth and its success online.
Web Design tips for women in business: Creating a website that converts
Boost your business with a website that converts. Discover actionable web design tips for women in business to attract, engage, and convert your audience.
10 lessons learned from 10 years in business
Today that we celebrate 10 years of CREATIVA, and as a way to celebrate this milestone, Maribel shares the 10 most important lessons she’ve learned over the past decade of building a small business.
5 benefits of blogging for business and how to do it right
Blogging can significantly enhance your business, from boosting your SEO to establishing authority in your field. In this post, we’ll explore the main benefits of blogging for your business and share best practices to ensure you’re doing it right.
5 Tips for keeping your website fresh and updated
Keeping your website fresh and updated is an ongoing process that requires attention and effort. These tips will not only help you attract more clients but also enhance your brand perception and improve your overall online success.
Why you and your business deserve a professionally designed website
A professionally designed website can be a game-changer, not just for your business but for you personally. In this article, we’ll explore the emotional and practical reasons why you and your business deserve a professionally designed website.
5 Tips for optimising your design to help you reach your business goals
Understand the power of design to achieve your business goals. Learn how to align your design choices with strategic objectives, prioritise user experience, and track performance for maximum impact.
The Importance of Brand Identity For Women In Business
In the world of business, first impressions matter, and a powerful brand identity can be a great asset for success. In this blog post, we’ll dive into the crucial role of a compelling brand identity with practical tips for women in business.
A Comprehensive Guide to Website Care Plans for Women in Business
This article provides an overview of website care plans for women in business, including information on the different types of plans available, the benefits of having a website care plan, and tips for creating one.
The benefits of website design to grow your business
Today, a website is no longer just a nice-to-have for businesses; a website can play a crucial role in the growth of your business, IF you design it and build it strategically.
Branding and web design: crafting a cohesive online presence for women in business
Consistency is key when building your Brand Authority, and to achieve this it is crucial to ensure that your branding and web design work together seamlessly.
What are visual branding assets? (+ free branding assets checklist!)
Visual branding assets are important in building a brand that audiences recognise and trust. Download our free branding assets checklist to get started.
6 Essentials for creating the perfect website homepage design
Learn about the six main elements you need to pay attention to in order to ensure your visitors stay interested and keep scrolling your homepage.
Personal Branding for women in business
You might think Personal Branding is a thing only for influencers and high-profile figures, but when you are in business is more important than you think.
6 benefits of blogging for your brand and business
Blogging offers numerous benefits for your business and for your brand. Here are the top six reasons why you should add a blog to your website.
3 elements to build a successful brand
Recognizing and working on the main elements that build brand success, will not only help you grow your audience, but also grow your business.
5 rules of creating great SEO content for your website
SEO a vital part of any online strategy. Here are five rules for creating great SEO content that will help your website improve its organic rankings.
6 reasons to refresh your brand this year
If you’ve been considering a fresh look or are ready to start the year with a revamped website or logo, here’s a little more about what a brand refresh is and why you would benefit from one.
8 web design tips to improve your conversions
Great web design is about more than just looking good – it can also maximise your conversion rate. Here are 8 ways web design can improve your conversions.
Your complete guide to Visual Brand Guidelines
Visual Brand Guidelines help to keep your branding consistent across your website, digital advertising, and print materials. Learn more about them here.
How to increase your website traffic: 8 strategies for businesses
Looking to increase your website traffic? Here are eight proven strategies for attracting more visitors to your website and building your brand awareness.
8 common branding mistakes and how to avoid them
Branding mistakes are easy to make but hard to fix. Here are the eight most common branding mistakes we see, and how to avoid making them in the first place.
The importance of website design for your business
Great website design can make all the difference for your business. From branding to trustworthiness, find out why every business needs good website design.
Custom Website Design vs Templates – how to choose one for your business
When creating a website, you’ll need to choose between a custom website design and a template website design. Here are the pros and cons, and how to choose.
Brand Strategy, The Basics of your Brand Identity
Brand strategy takes learning everything about a brand before even thinking about the design process. Here is what we learn before creating brand assets.
Case Study: Step Ahead Website, 5 Design Principles for Audiences with Mental Health Challenges
Last year, CREATIVA created a website for those with mental health challenges. Here are the five design principles we used to meet the audience’s needs.