case study

Sequre Health
Branding & Website

About the project

SEQURE helps New Zealand’s hospitals reduce waiting lists for surgery and outpatient care by bringing experienced specialists and surgical teams to your operating theatres and clinics, after hours and on weekends.

Known as medical insourcing, the idea is new in New Zealand, being very successful overseas. This is the main reason that inspired the branding and website design: innovation, professionalism and excellence. 

Project Goals

  • Create a new professional logo and visual branding guidelines
  • To reflect the brand mission and vision in their brand and website
  • Design and develop an easy to navigate and sleek website

Client Industry

Coaching
Published Author
Public Speaking

 

Deliverables

Branding
Logo Design
Custom Website Design
Brochures and Layouts

Visit website

Logo Design & Branding

The logo design for SEQURE has very simple but strong style, focusing on some elegant and modern sans serif fonts and use the Q as a main symbol of the brand. The colour palette uses a few shades of blue, which plays through out the brand with a series of abstract shapes. There is vibrant red incorporated into the brand which is based on the double-decker London buses, a symbol that represents the basis of “doubling” your capacity.