How to increase your website traffic: 8 strategies for businesses

Building a beautiful, highly functional website is a non-negotiable for any modern business. Unfortunately, a website alone won’t be enough to be competitive in a crowded market, or to attract the customers you’re seeking.

In order to attract more customers and stay one step ahead of your competitors, there are a number of strategies you can employ to boost your website traffic. 

Here are eight of the best ways to increase your visitors numbers.

1. Work on your search engine optimisation (SEO)

SEO is one of the best ways to bring new customers to your website. It is essentially a strategy whereby you make changes to your website that will help it to rank better in the Google results page, so that when customers search for certain keywords, your website shows up on page one.

One option is to employ an SEO agency or professional freelancer to rework your website. However, there are a number of things you can do yourself that will give your website a solid SEO boost, including:

• Add keywords to your pages headings and subheads
• Add keywords to your meta data (meta description and title tags)
• Add keywords to your image captions and alt tags
• Aim for 300-400 words on each of your landing pages
• Include natural internal links throughout your website to help customers navigate
• Post blogs regularly to keep the website fresh
• Update your content regularly

2. Post insightful, useful content 

Posting regular pieces of content that incorporate your keywords is an excellent method of improving your SEO, but it’s also a good strategy for improving your website traffic in general. 

Consider your target audience, and what would be useful, beneficial content for them. That could be anything from a funny video, to an informative infographic, to a ‘how-to’ article on a subject relevant to your industry. 

If your content is in any way beneficial to your customers, it should help to bring them back to your website again and again, and to attract new audiences.

3. Build up your electronic direct mail (eDM) campaigns

Electronic direct mail, or eDM, is the industry term for email newsletters, and it can be an excellent tool for bringing audiences to your website. 

In order to send newsletters, you must first receive permission from the person to send them an email. That means they already have had some kind of interaction with your brand, which is a promising start. 

Your newsletters can then send out valuable information, news about new products or services, discount codes, and more. Just remember to keep the emails useful and to a minimum to avoid anyone unsubscribing from your database.

4. Share on social media 

As soon as you start creating content for your website and newsletters, you can also share it across social media. 

You can either simply share a link to the content on your website, or find new ways of presenting the information. For example, you could take a punchy quote from a blog to share as text over an image, or use a single statistic from an infographic to share as an eye-catching piece of visual data. 

Be sure to follow social media posting best practices, such as avoiding posting on Facebook more than a few times per week.

5. Offer a promotion or special deal 

New businesses without much of a following may be able to quickly build more of a customer base by offering a promotion, give away, or special deal. Everyone loves getting a bargain, or getting something for free, so this can be a good way to boost numbers.

Share it across your website, social media channels, and newsletters, and consider inviting customers to share the post or tag their friends for greater visibility.